Simply Natural Alpaca Brings Timeless Elegance and Sustainable Luxury to Global Fashion


As consumers demand fashion that lasts longer and respects the planet, Simply Natural Alpaca is redefining luxury with a collection that blends Peruvian heritage, natural alpaca fibers, and timeless design.

Founded on the belief that elegance should never come at the expense of sustainability, Simply Natural Alpaca sources its fibers directly from the highlands of Peru, where alpaca has been treasured for centuries. The brand’s sweaters, coats, ponchos, and accessories are crafted to embody warmth, softness, and durability while maintaining a modern and versatile aesthetic.

The Origins of Simply Natural Alpaca

Simply Natural Alpaca was born from decades of experience in natural fibers. After building a reputation in the sheepskin industry, the founders expanded their vision to include alpaca, recognizing it as one of the world’s most sustainable and luxurious materials. With over 20 years in the industry, the brand has built deep relationships with Peruvian artisans, family-run mills, and ethical suppliers, ensuring each garment reflects both craftsmanship and conscience.

"Alpaca is one of the most remarkable natural fibers available today. It’s hypoallergenic, lightweight, and warmer than wool — all while being far gentler on the environment," says Founder Rosa Francis, founder of Simply Natural Alpaca. "Our mission is to honor this extraordinary material while creating designs that will stand the test of time."

The Luxury of Alpaca: A Fiber With Purpose

Known as the "Fiber of the Gods," alpaca offers a unique combination of softness, durability, and thermal efficiency. Unlike cashmere or conventional wool, alpaca fibers require minimal water, no harsh chemicals, and produce little environmental impact.

  • Sustainable sourcing: Alpacas graze gently, preserving soil and ecosystems.

  • Superior comfort: Baby alpaca fibers can measure under 20 microns, giving them an ultra-soft, cashmere-like feel.

  • Longevity: Simply Natural garments are designed for durability, reducing waste and promoting mindful consumption.

By combining modern silhouettes with natural neutral tones, Simply Natural Alpaca creates pieces that transition seamlessly from season to season — offering slow fashion with a luxury sensibility.

Global Presence & Recognition

Simply Natural Alpaca has already established a global presence, with its collections carried in over 200 retail boutiques across the United States and Europe, as well as major retailers including Macy’s. The brand’s wholesale reach has positioned it as a trusted name for buyers seeking sustainable luxury.

In addition, Simply Natural Alpaca’s accessories and ready-to-wear collections have been featured at fashion shows, seasonal markets, and boutique showcases across North America. The brand continues to expand its visibility, targeting conscious consumers who value craftsmanship and sustainability.

Commitment to Sustainability and Craft

At the heart of Simply Natural Alpaca is a dedication to artisanship. Each garment is crafted in partnership with skilled Peruvian artisans, many of whom have worked with alpaca fibers for generations. This approach not only preserves cultural traditions but also supports local economies and ensures fair compensation.

Beyond sourcing, Simply Natural Alpaca emphasizes timeless design and repair over replacement, encouraging consumers to invest in pieces meant to last. This philosophy aligns with growing demand for sustainable, circular fashion solutions.

"We want our customers to feel a connection to their clothing — to know that what they’re wearing supports artisans, respects the earth, and will stay with them for years," adds Founder Rosa Francis.

Simply Natural Alpaca is a luxury alpaca fashion brand offering sustainable sweaters, coats, ponchos, scarves, and accessories. Founded in 1997, the company combines over two decades of expertise in natural fibers with a mission to bring timeless design and sustainable luxury to consumers worldwide. With a presence in more than 200 boutiques and major retailers, Simply Natural Alpaca is redefining modern elegance through natural fiber fashion.

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